What we know about you.

When you buy something. Your name, email address, delivery address, and phone number. The phone number is not optional and not marketing: couriers use it when they cannot find an address.

When you browse, and only if you allowed it. Which pages you opened and in what order, the site that sent you here, your browser and device type, and an approximate country and city. We store a one-way scramble of your IP address rather than the address itself, so it can tell two visitors apart without telling us who either of them is.

When you write to us. The name, email address and message you type into the contact form. We use them to answer you and for nothing else.

Your card details, never. Payment happens on a page hosted by Stripe. Card numbers do not pass through this site and are not stored on it.

Stripe, to take the payment. They see your email, your address and your card.

Our fulfilment partner in China, to pack and post your order. They receive your name, delivery address, phone number and what you bought. They never receive payment details.

That last one deserves saying plainly rather than burying: your delivery details leave the European Union and travel to Shenzhen, because that is where the eyewear is stored and posted from. There is no way to send you a parcel from there without telling them where you live. If that is not something you want, we would rather you knew before ordering than after.

Nothing is sold to anyone, and nothing is shared with advertisers. There are no advertising trackers on this site.

Orders are kept for as long as tax and accounting rules require, which is several years and is not our choice. Analytics is kept in a form that stops identifying anyone long before that.

A message sent through the contact form is deleted from the site after 12 months. The conversation itself stays in our mailbox for as long as it is useful to answer you.

A copy of what we hold, a correction, or deletion. Deletion has one real limit: an order we are legally required to keep cannot be erased while that requirement lasts, and pretending otherwise would be a promise we could not keep.

You can also withdraw your consent to being measured at any time by clearing this site’s data in your browser, and you can refuse it in the first place without losing anything — see the cookie page.

Write to info@allternativ.com.

We only email you about an order unless you asked for more. If you subscribe, every message has an unsubscribe link that works immediately, and buying something does not sign you up.

A return within 14 days means an exchange of messages and, usually, a photograph. We keep those with the order for the same period and nothing longer.